The business seems to have a good reputation with an overall score of 4.7. The quality of services is satisfactory, with a score of 4.3. The pricing is reasonable, with a score of 4.5. However, the innovativeness of the business is just above average, with a score of 4.5.Overall, the business seems to be providing good quality services at a reasonable price, but may not be doing anything particularly innovative or groundbreaking. This is likely because the business focuses on providing standard pest control services, which are essential but not necessarily innovative.The business has a wide range of services, including termite control, pest control, and home inspections. They have a convenient online booking system and offer same-day or next-day appointments. Their team of technicians are well-trained and knowledgeable, and they take the time to explain everything to customers.One notable issue that stands out is that some customers have reported being overcharged or feeling that the services were not worth the cost. This suggests that the business may need to improve their pricing strategy to better meet customer expectations.Overall, the business is doing well and seems to be a reliable choice for customers looking for pest control services. However, they may need to work on improving their pricing and innovativeness to stay ahead of the competition.