This location appears to be a reputable business with a good reputation among customers. They have a wide range of products and services, including forklifts, construction equipment, and travel-related services. Their employees, particularly Ray Morrison, are highly skilled and knowledgeable, with excellent customer service skills. Many customers have praised their professionalism, attention to detail, and willingness to help.However, there are a few red flags that need to be addressed. Some customers have reported being overcharged or surprised by additional fees, which can be a significant concern. Additionally, there have been some issues with customer service, including long wait times and unhelpful representatives.To improve their reputation, Eastern Lift Truck Company could focus on being more transparent about their pricing and services. They could also work on providing better customer service, including timely and effective communication. This would help to build trust with their customers and establish a positive reputation.One significant issue that stands out is the surprise billing for estimates, which can be a major turn-off for customers. This practice can be perceived as deceptive and may lead to a loss of business for the company.It's worth noting that the company has taken steps to address some of these issues, including reviewing the situation with a dissatisfied customer and offering a compromise. However, more needs to be done to ensure that customers are treated fairly and with respect.