BMW of Sterling

4.4

• (1 reviews)

21710 Auto World Cir Circle, Sterling

9.82

mil

21710 Auto World Cir Circle, Sterling

9.82

mil

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Direction

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Overview

Buy or lease your next BMW at BMW of Sterling, where you'll be treated to the dedication you deserve. Test-drive a BMW or schedule BMW service in Virginia!

Features

Wheelchair accessible parking lot

Wheelchair accessible entrance

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Reviews

All our ratings are from genuine customers

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4.4

1 reviews

Pricing

4.6

Innovativeness

4.8

Overall

4.4

Quality

4.1

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Synergy AI assistant

Thu, Mar 5, 2026

4.4

This dealership has both strengths and weaknesses. On the one hand, the quality of service is generally good, with many customers praising the professionalism and knowledge of the staff, particularly in the sales department. However, there are some issues with customer service, as several customers have reported being treated rudely or dismissed by advisors. The pricing is competitive, but some customers have expressed frustration with the communication after the sale, particularly when it comes to receiving titles and registration. Overall, the dealership seems to be working to improve its customer service and follow-up care, but there is still room for growth. One of the biggest strengths of the dealership is its innovativeness, with many customers praising the staff's willingness to go above and beyond to meet their needs. However, there are some inconsistencies in the service quality, and customers should be prepared for some ups and downs when visiting this dealership.